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A 99 cent tip sometimes gets a broadcaster to smile, while more expensive offerings elicit a personal shoutout, or more intimate reaction.
The company won’t share what the revenue split is between streamers and You Now, saying only that broadcasters in the partner program get "the lion’s share" of their tips.
Often you see streamers squinting to make out a username, trying to reply in real time to the flood of compliments and questions.
These cost coins, which you earn from spending time interacting on You Now.
Users can also give premium goods, which cost money to acquire.
"I was running a media technology agency for a while and trying to shove this down the throat of every client, but nobody wanted it," Sideman says.
Watching a You Now stream can be an overwhelming experience.
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This growth is part of a broader boom in live streaming services.